Mission Senehjori is a comprehensive cluster-based initiative aimed at transforming Assam's unique Muga silk sector into a globally competitive, high-value luxury textile ecosystem. It was launched during June 2026. Anchored by the Ministry of Development of North-East Region (MDoNER) in convergence with the Government of Assam, Central Silk Board, Ministry of Textiles and other Central Ministries/ organizations, the Mission seeks to strengthen the entire Muga silk value chain from host-plant cultivation and silkworm seed production to reeling, weaving, branding, export promotion, digital traceability and tourism. About Muga Silk Muga silk, known as the world's only naturally golden silk and India's first GI-tagged silk. Assam is the only place in the world that produces the famous Muga Silk, a naturally golden silk known for its exceptional durability, natural sheen, and rich cultural heritage. Muga silk is a symbol of Assam’s traditional craftsmanship and is highly valued in domestic and international markets. It supports nearly 2.6 lakh rearer and weaver families in Assam. It is obtained from semi-domesticated multivoltine silkworm, Antheraea assamensis. These silkworms feed on the aromatic leaves of Som and Soalu plants and are reared on trees similar to that of tasar. Muga culture is specific to the state of Assam and an integral part of the tradition and culture of that state. The muga silk, an high value product is used in products like sarees, mekhalas, chaddars, etc. Assam received the Geographical Indication (GI) tag for Muga silk in 2007. Mission Senehjori - an overview Despite its rarity and global recognition, the Muga sector remains significantly under-monetised. Mission Senehjori seeks to bridge this value gap by creating a premium, traceable and export-oriented Muga silk economy. The Mission adopts a cluster-based approach covering major Muga silk producing districts including Jorhat, Sivasagar, Lakhimpur, Dhemaji, Dibrugarh, Tinsukia, Majuli and Sualkuchi. The initiative envisages strengthening host plant ecology, establishing modern reeling infrastructure, promoting Farmer Producer Organisations (FPOs), creating Common Facility Centres (CFCs), enforcing GI authentication and building global market access under the unified brand identity "Senehjori". The Mission, with an estimated investment of ₹396–411 crore over a three-year period, includes ₹136–151 crore from MDoNER. the Mission would focus on strengthening host-plant regeneration, improving seed security, modernising reeling infrastructure, promoting GI authentication, establishing digital traceability systems and enhancing market access through branding and exports. The Mission aims to achieve several key outcomes by 2028, including establishment of five modernised Muga reeling units and a Muga Spun Mill, creation of 30 FPOs and over 1,180 Farmer Interest Groups, regeneration of 5,000 hectares of Som and Soalu host plants, authentication of over 80 percent of traded Muga silk through GI-linked systems, creation of digital traceability mechanisms for more than 8,000 households and expansion of Muga silk exports to over 2,000 kilograms annually. Mission Senehjori also seeks to promote the cultural economy through development of a Muga Silk Trail, establishment of a Silk Tourism Park and organisation of annual Muga Utsav festivals, thereby positioning Assam as a premier destination for silk heritage tourism.